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Red One ships today

The first 25 Red cameras are shipping today. Whilst the first shipping models are not fully feature complete, Jim has promised that there will be weekly firmware updates to gradually roll out the features, and that it should be fully complete by October.

Everyone here is really excited about what this will mean for the industry. We're hoping to get our hands on a rental model in the not-too-distant future so that we can get to grips with the workflow and ensure everything runs really smoothly on our system, as we know a lot of our customers are interested in using this camera.

We'll keep you posted on how everything goes. For anyone who isn't sure what the big deal is with this camera, go to the Red site and look at the specs. And then look at the price. Yep, that's not a typo.